Jesús Valbuena Presents His Book ‘Si van a hablar, que hablen bien’ at the Bogotá International Book Fair

In this edition of Hola Latinos TV, Sabina Covo interviews Jesús Valbuena, personal branding expert and advisor to public figures across Latin America, on the launch of his book “Si van a hablar, que hablen bien. Construye una marca personal poderosa y auténtica,” presented at the Bogotá International Book Fair. Jesús shares his experience of more than 13 years helping coaches and figures from the worlds of health, television and marketing build authentic, sustainable brands. His book offers a clear, practical path, from self-knowledge to digital strategy, with real case studies and tools for anyone who wants to position themselves on social media as an expert in their field. During the interview, Valbuena reveals how he went from rejecting personal branding projects to making this field his greatest passion and engine of professional growth. He also recounts how the need for visibility led him to open his own social media account (@socialchucho), from where he has promoted his message and advisory work across the continent. The book, available on Amazon (print and Kindle) and at international book fairs, is aimed at entrepreneurs, professionals and anyone interested in making their voice and reputation stand out in an increasingly competitive environment. Don’t miss this inspiring conversation and watch the full video below. A testament to perseverance, clarity of purpose and authenticity.