Juan Carlos Tassara: From Success in Lima to Miami’s Real Estate Boom

In this new episode of Hola Latinos TV, Sabina Covo speaks with civil engineer and CEO of North Development, Juan Carlos Tassara, a Peruvian entrepreneur who has transformed more than 20 years of experience in Lima’s real estate sector to conquer Miami’s competitive market. Juan Carlos shares how he went from starting with a small 7-unit project in Peru to leading more than 60 developments, and how that journey led him to launch Domus, an innovative luxury residence concept with hotel-style operation in Brickell. Through a partnership with Ricardo Dunin, a key figure in Florida real estate, North Development has consolidated a business model designed especially for investors seeking profitability, professional backing and experience. In the interview, Tassara explains the three great competitive advantages of his model: a strategic location in Brickell, a multichannel technology platform with more than 80 booking portals, and an exclusively short-term rental concept that ensures greater appreciation for the investor. The CEO also talks about his family vision, his decision to move with his wife and children to Miami, and the upcoming launch of a new tower before the end of the year.